How can I check what ChatGPT and other AIs say about my business?
Ask them the way your customers would: in their language, from their location, with the questions they really ask. Compare the answers across assistants and note what is missing, outdated or wrong, and which sources they cite.
How
- Ask ChatGPT, Gemini, Claude, Perplexity and Copilot the same 5 to 10 customer questions, with web search on.
- Write down which sources each answer cites; those pages shape what AIs say about you.
- Repeat monthly and after you change your website or listings.
Limits
- Answers vary between sessions and users; one test is a sample, not a measurement.
- Paid 'AI visibility' dashboards also sample prompts; treat their numbers as estimates.
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Machine documentation: /llms.txt