humancollab · Answers

What is AI visibility (GEO, AEO) and how does it work?

AI visibility, also called generative engine optimization (GEO) or answer engine optimization (AEO), is whether AI assistants can find accurate information about you and use it in their answers. Assistants combine what their model learned during training with pages they retrieve at question time, so being findable, clear and verifiable matters more than keywords.

How

1. Be findable: allow AI and search crawlers, keep a sitemap, and register with search engines.
2. Be clear: answer the questions your customers actually ask, in plain language, with structured data where it fits.
3. Be verifiable: publish evidence (certifications, real figures, links) and keep facts consistent across sources.

Limits

• Each assistant works differently and changes often; there is no public formula.
• Changes reach models' built-in knowledge only when they are retrained, which can take months.

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