humancollab · Answers

What is the difference between SEO and AI search optimization (GEO)?

SEO aims to rank pages in a list of search results. AI search optimization, often called GEO or AEO, aims to be understood, trusted and quoted when an AI writes one answer. The foundations overlap: crawlable, useful, accurate pages. What changes is that AIs reward clear facts and evidence over keyword placement.

How

1. Keep doing technical SEO: crawlability, speed, sitemaps, structured data.
2. Write for questions, not keywords: direct answers, specific facts, sources.
3. Build trust beyond your site: consistent listings, genuine mentions, verifiable claims.

Limits

• Neither SEO nor GEO can guarantee results.
• Tricks aimed at manipulating AIs tend to stop working, and can hurt trust.

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