How do I make my business visible in ChatGPT, Gemini, Perplexity and other AI assistants?
AI assistants answer from what they can find and trust: the search indexes they use (such as Google and Bing), your own website, and independent sources that mention you. To be visible, make true information about your business easy for machines to find, read and verify.
How
- Let AI crawlers read your website (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended in robots.txt) and state plainly what you do, where, for whom, at what price and with what evidence.
- Register your site with Google Search Console and Bing Webmaster Tools, keep your Google Business Profile accurate, and keep the same facts consistent everywhere you appear.
- Publish a signed, factual profile for AIs on humancollab, free: https://humancollab.si/businesses/claim.
Limits
- Nobody can guarantee that an AI will mention or recommend you; anyone who promises that is selling something.
- Exaggeration and machine-written marketing tend to reduce trust; verifiable facts help.
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Machine documentation: /llms.txt